“Rifling through the fabulous thrift stores of the West Coast of the States all the way back in 1999, the Motel crew was struck by something. A realisation spoke to them; the UK needed a vintage-inspired, prints-driven brand to sink their hungry for innovative fashion teeth into. Motel was born, creating classy and stunningly-crafted tops, trousers, dresses and skirts in a huge array of styles and with an ever-expanding list of inspirations.”
“While the name Motel may conjure up images of seedy establishments to some, it also calls to mind classic, affordably-priced American living and decor, which is where Motels come in. The brands provide the young British fashionista with a veritable thrift-store feel that looks great, fits fabulously, and does not cost the earth. Each season’s broad range of influences prove testament to Motel’s promise to be driven by diversity, as well as the brand’s enduring versatility and each season, they choose stories that provide a running commentary for their collection.”
“Motel feels no need to splatter their name across the chest of their clothes in an inane effort to get more punters; they need no gimmicks or tricks for the crowds to come flocking. The joy of Motel is that they are doing it all for you, giving you massively high quality and beautiful vintage-inspired designs at affordable prices. And they’re doing it all for the consumer. Fancy that in this day and age; they really know how to take those all-American metaphors and create a rip-roaring success story.”
“While Motel has yet to be discovered by the behind-the-times magazines du jour, the A-lists are flocking to Motel to get their hands on gorgeous goods. Supermodels Gisele, Claudia Schiffer and Naomi Campbell are already fans, and Fern Cotton, Lauren Lavern and Meg White are supporters of the brand. Even habitually tweed-clad Chelsea Clinton knows the good stuff when she sees it, donning Motel tops on her (admittedly few-and-far-between) nights out Stateside.”
“Right about now, Motel are launching into the denim arena; their collection will undoubtedly be as well-fitting as we have come to expect. Who knows, next season might even come with a hardcore cowgirl theme. Motel are quickly becoming a powerhouse of the fashion market, and what’s more, they’re ready to inspire you to inch a bit more quirk into your wardrobe. Remember they’re doing it just for you, and make the most of it!”
So it’s pretty clear that Motel Rocks are going places.
